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INSIGHT FOR THE SPORT INDUSTRY 





Your Research, Your Programme, Our Challenge


OUR INSIGHTS ARE GLOBAL

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We conduct international consumer research amongst fans, spectators and participants. We also carry out B2B stakeholder research including interviews and workshops with key opinion formers, media owners and sponsor partners, around the world.

Our expertise spans over 50 countries across Europe, Asia, the Americas, Africa and the Middle East.

QUALITATIVE RESEARCH

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Our qualitative offering includes:
  • Focus group discussions
  • Depth interviews – single, paired
  • Ethnographic research
  • Blogging – online discussion groups
  • Client and stakeholder workshops
  • Use of video technology to enhance your understanding of your customer experience
  • State of the art neurometric research enabling you to understand your customers better than they know themselves

QUANTITATIVE RESEARCH

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Our quantitative service is tailored to your information needs and budget. No programme is too large or small. We provide:
  • Online research – ad-hoc & panel
  • Face to face interviews – general public, spectators at event, hospitality guests, sports participants
  • Telephone interviews
  • Fan panel development and management
  • Trade off research techniques
  • Advanced analytics to get under the skin of the data
Working with our partners we can offer 20 years’ experience in advanced analytics, including segmentation, conjoint, driver analysis, max diff, CHAID, factor analysis and many other standard and bespoke solutions to enhance customer understanding and to guide product development, branding and pricing.

In line with the Sport MR ethos, our statistical analysis will be thorough and rigorous. Its outcomes, however, will be explained in clear and plain language.

SUBJECT EXPERTISE

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If you need help in developing or have already developed your brief we will recommend and comment as appropriate. Our research specialisms include:
  • Market size and structure
  • Brand equity of sports properties
  • Segmentation of fan base
  • Fan experience research
  • Brand positioning in the sports market
  • New offer development
  • Pricing and demand forecasting
  • Sponsorship impact
  • Researching attitudes to individual sports, barriers to participation and following and how these can be overcome
  • Economic impact surveys for hosts /potential hosts of a major event
This list is not exhaustive. If you cannot see what you are looking for here please contact us and we can advise on what is possible and more importantly the best way to do it.


SportMR NEWSLETTERS


Click/tap to see our October 2018 Hearts & Minds
on inactivity


SportMR archive
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Click/tap to see our June 2018 Hearts & Minds on
UK Active's Research Impact Award


Click/tap to see our December 2017 Hearts & Minds on Adult inactivity

Click/tap to see our November 2017 Hearts & Minds press release

Click/tap to see our 15th August 2017 Spotlight on cricket

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