What our clients say
"Hearts & Minds has given us a deeper understanding of our current players, potential new
participants, and non-golfers alike, to make sure golf remains relevant and accessible to all
those who wish to take part. We believe that this research gives us real insight into each of
these groups – their motivations, perceptions and ongoing levels of interaction with golf, and
wider sport in general. The insight gained allows us to better inform decisions throughout our
organisation and drive our strategy to grow the game of golf in England."
Thomas Allen, Insight Manager, England Golf
"Sportcal has had the pleasure to work with SportMR since 2017. Jack and Michael have provided
invaluable insight and support in the development of our event impact studies with a whole range
of events covered, including world championships in archery, curling, equestrian, Nordic skiing,
table tennis and wrestling. Sport MR is a valuable partner of Sportcal's Global Sports Impact
Chris Kropielnicki, Head of Sportcal Events
"The outputs/learnings have provided us with a very solid foundation from which to operate
from for the new cycle. We have plenty of next steps and action points from the discussions to
follow-up upon and your recap notes from the workshop session are most helpful.
It has been a pleasure to work with you in the last few months and I hope
to work together again in the future. We are happy clients."
James Bisgrove, (formerly TEAM Marketing AG) Commercial and Marketing Director, Glasgow Rangers
"Sport MR did a superb job for us, turning around a tough brief very quickly and professionally.
They produced clear, well-informed insights that were of immediate value in shaping our thinking
and proposition. Their knowledge of the sector is excellent and they are a pleasure to work with."
Rick Jenner, Director of Strategy and Insight, Limelight Sports