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INSIGHT FOR THE SPORT INDUSTRY 





Clients & Testimonials


Recent clients include:


IRFU logo England Golf logo British Equestrian Federation logo MCC logo LTA logo Limelight sports logo Pony Club logo Sportcal logo Team Marketing logo London Sport logo FEI logo LE COL logo Visit Lahti logo Canal and River Trust logo Frieze logo

What our clients say


"Hearts & Minds has given us a deeper understanding of our current players, potential new participants, and non-golfers alike, to make sure golf remains relevant and accessible to all those who wish to take part. We believe that this research gives us real insight into each of these groups – their motivations, perceptions and ongoing levels of interaction with golf, and wider sport in general. The insight gained allows us to better inform decisions throughout our organisation and drive our strategy to grow the game of golf in England."
Thomas Allen, Insight Manager, England Golf

"Sportcal has had the pleasure to work with SportMR since 2017. Jack and Michael have provided invaluable insight and support in the development of our event impact studies with a whole range of events covered, including world championships in archery, curling, equestrian, Nordic skiing, table tennis and wrestling. Sport MR is a valuable partner of Sportcal's Global Sports Impact Programme"
Chris Kropielnicki, Head of Sportcal Events

"The outputs/learnings have provided us with a very solid foundation from which to operate from for the new cycle. We have plenty of next steps and action points from the discussions to follow-up upon and your recap notes from the workshop session are most helpful. It has been a pleasure to work with you in the last few months and I hope to work together again in the future. We are happy clients."
James Bisgrove, (formerly TEAM Marketing AG) Commercial and Marketing Director, Glasgow Rangers

"Sport MR did a superb job for us, turning around a tough brief very quickly and professionally. They produced clear, well-informed insights that were of immediate value in shaping our thinking and proposition. Their knowledge of the sector is excellent and they are a pleasure to work with."
Rick Jenner, Director of Strategy and Insight, Limelight Sports


We have undertaken a great deal of qualitative and quantitative research in recent times including: