A market research specialist with over 30 years' experience, Jack has specialised in
providing insight in sport since 2008. In that time, he has worked with leading sports
properties and sponsor partners in football, rugby, cricket, golf, cycling, motor sport,
winter sports, equestrianism, horse racing, table tennis, tennis, baseball and American football.
His particular areas of expertise lie in establishing the brand equity of a sports property
to inform commercial discussions with existing and potential partners and to help sponsors measure
the impact of an existing or potential partnership with a sports property. Jack has developed our
approach to measuring the economic impact of hosting a major sport or entertainment event.
Sport MR's solution has involved extensive liaison with Organising Committees and other stakeholders
on what metrics to include. It incorporates solid robust research design and economic expertise
to provide a comprehensive measure of the direct and indirect economic impact of an event on its
host city. Our approach is affordable for events of all sizes and we work at the event or
remotely if preferred.
Steeped in experience of helping sports organisations to plan, change or fine tune their marketing
and providing sponsors with a means of targeting their activations more effectively, Jack's work is
well known to major properties including UEFA, MLB, NFL, 6 Nations Rugby, the R&A, the ECB,
the AELTC, the FEI, ITTF, FIS, the IOC, Manchester United, Inter Milan, Real Madrid, and to key
sponsors such as Barclays, HSBC, Coca Cola, Sky, Guinness, Chevrolet, Le Col and Nissan.
"We have made great progress since we founded Sport MR back in 2016. In particular, I have been
pleased with the international dimension which has been a significant proportion of our business
and has involved conducting research across Europe, North and South America, Asia and Australia.
The sports landscape has changed substantially in that short time and the need for insight and
interpretation is growing. The research industry is also developing. I have met with many small
businesses offering new and innovative ways of supporting our insight services from data capture,
analysis and delivery. I am inspired by the flourishing entrepreneur spirit that is coming back
into our industry and look forward to extending and improving our offer in cooperation with
existing and future partners.
We are ideally positioned to conduct ad hoc research; we are nimble, flexible, can build our
resource to meet the size of the task through our extensive network and bring in relevant experts
when required. Things that larger research houses can struggle to do."